An important attribute of the STIL's business strategy is 'quality'. It has been part of the company's management philosophy to put quality above everything else and raise it's products and services to worlds standards.

R&D department keeps updating the designs in accordance with the international fashion trends. The latest design trends are introduced into the market as soon as they appear on the international fashion scene, keeping the Indian consumer in tune with the world fashion. R&D department provides real understanding of consumers to help in evaluating the position and performance of current, new and proposed products, services and advertising in the market place.

It is equipped with precision laboratory equipments, specially imported from world-renowned manufacturers namely Uster and Keisokki. STIL is exceptionally well positioned to build on its global market. Computerised matching of shades ensures perfect colour as per the customer's specifications. Yarn received from spinning units undergoes thorough inspection in terms of count, blend, percentage, strength and evenness.